In recent years, the landscape of wedding gifts has seen a significant shift towards cash gifting. Couples are increasingly opting for the flexibility and practicality of cash gifts over traditional registries. According to a survey conducted by Gitnux Market Data Report 2024, cash gifts are preferred by 37% of couples, with 75% of weddings having cash as a gift registry category.

But what's driving this trend? Beyond convenience, cash gifts allow couples to fund their honeymoon, pay off debts, or invest in their future together. 

However, it's not just the recipients who benefit from cash gifts. Guests also appreciate the simplicity of giving cash, especially when attending multiple weddings in a single season. About 39% of wedding guests prefer giving cash as a wedding gift, indicating that a significant proportion of guests value the flexibility and convenience that cash gifts offer. This may also reflect a shift in societal norms and preferences, as cash gifts provide the newlyweds with the freedom to allocate funds towards their specific needs and desires. With the rise of digital gifting platforms like Memento, sending cash gifts has never been easier.

According to data from Gitnux Market Data Report 2024, guests from different regions of the U.S. give varying average cash gifts:

• Northeast U.S guests give an average cash gift of $154.

• Guests from the South of the U.S. give an average cash gift of $120.

• In the western U.S, the average cash gift is $128.

• The nationwide average cash gift is $160.

Whether it's embracing modern convenience or keeping up with the rest of the nation, cash gifting in weddings reflects the evolving values and preferences of couples and their guests.